EAT
RIGHT

This project explores the topic of design as a disruptive practice and hybridisation. It explores the aesthetics of the ‘in-between’. In order to create something new and push the boundaries of the status-quo, visual thinkers use the tools of ideas, imagery and symbols to provoke and reposition the norm. To reimagine contemporary culture and create new trends, how can we use design to disrupt the norm and subvert meaning - visually and conceptually? 

 

Over the last decade, people's intake of junk food has rapidly increased. Junk foods excite your taste buds, they are significantly cheaper, and are easily accessible. While enjoying these benefits, we often overlook one important factor: the nutritional value of the food we eat. Some evidence points to junk foods as being as addictive as alcohol and drugs. To overcome this menace, we not only need to vigorously spread awareness about the ill-effects of eating junk foods but also explore creative avenues to battle the junk food pandemic and campaign aggressively with bold narratives.

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This is a prototype photo-series ad campaign ‘EAT RIGHT’ to address the junk food problem and aggressively promote fruits as a healthy alternative snacking food. In this photo-series ad campaign ‘EAT RIGHT’, I present these packaging wrappers of popular junk food snacks juxtaposed with healthy and fresh fruits which induce hybridity in the visual presentation of the ad campaign. Promoting fruits in an aggressive and bold fashion will have a drastic change in this ongoing problem. Using sarcastic disclaimers over the product packaging also serves a disruptive message promoting the change, re-imagining the entire approach to the problem.