
LAST MILE MATTERS
Creative Research | Design Thinking | Speculative Design |
Concept Development | Service Design | Art Direction
This report provides a concise research overview addressing the primary obstacles to effective last-mile connectivity in various Indian urban centers. It examines how different transportation modes can complement one another and highlights the critical role of technology integration in enhancing the reliability and efficiency of last-mile solutions for public transport users in Indian cities. Additionally, the report proposes a conceptual para-transit service designed to bridge existing gaps in last-mile connectivity.
The objective of this study is to leverage design thinking as a strategic tool to identify business opportunities and facilitate service integration within the current transportation ecosystem, going beyond traditional policy and public sector interventions. Through in-depth insights and the exploration of potential systemic design interventions, the report aims to inspire innovative business models and startup ventures. Ultimately, it seeks to create a distinctive competitive advantage for both new and existing private players in the urban logistics and transport sectors across India.







